ALL IN THEATRE is presented as a complete visual system rather than a single campaign image. Identity, website and animation share one material language across the stage-facing and digital sides of the project.
The work uses high-contrast forms, warped structures and motion to give the brand a sense of theatrical pressure without relying on conventional theatre imagery.
项目将标识、网页与动态表达整合为一套统一的剧场视觉系统，在现场传播与线上界面之间保持一致的识别度。
视觉以高对比的材料感、变形结构与动态节奏，回应 ALL IN THEATRE 对剧场革新的表达。
